HAJASH NATURALS’ STORY
Hajash Naturals is an all-natural skin care company proudly Kenyan owned by entrepreneur Esther Kamau. Hers is a journey of being a woman from teenage having challenges with her skin. Growing up as a girl with skin problems many can attest it takes a strong personality to manage acne prone skin with the pressure of poverty.
CEO & Founder
Esther Kamau
Founded in 2017 by Esther Kamau, Hajash Naturals is rooted in the heart of Nyeri, Othaya, where Esther’s journey began. Raised by her grandmother amidst the lush forests of Nyeri, Esther developed a deep love and curiosity for the power of plants.
Guided by her grandmother’s wisdom and ancient plant knowledge, she grew
determined to harness nature’s healing properties for modern well-being.
Becoming a mom also came with the challenges of eczema on her kids. She tried so many products but they weren’t natural so they would either bleach or leave a higher mark, or the problem would recur after use.
Such frustrations made her embark on a journey of creating her own skin care products without interfering with the original colour and mild enough to maintain eczema on her kids without having side effects.
She has been in the beauty industry for 16 years and understood too well what women go through.
Her passion led her to study cosmetic manufacturing, where she learned to transform the raw, natural benefits of plants into effective beauty and wellness solutions. That
dream came to life when Hajash Naturals Limited opened its doors in 2017.
Since then, Hajash has been helping people from all walks of life overcome skin, hair, and body challenges from hair loss to serious skin conditions, offering natural, plant-powered remedies that restore confidence and health.
“Adding value to your beauty regime” is more than a slogan; it’s our promise.
The idea is simple, offering natural, consumable products to the public that are proven to promote a lasting healthy skin and wellness in a personal way.
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